In today’s real estate market, social media is a matter of critical necessity, and if we don’t make it a priority, we risk getting overrun by savvier agents. How do we build a consistent and relevant social media presence around our expertise? How do we balance between work-related and persona content? On this episode, I’m joined by social media trainer, speaker and expert, Marki Lemons-Ryhal, who shares how we can employ social media in growing our businesses and connecting with people.
When it comes to marketing, understanding who our customer is, their personality and where they hang out online is first and foremost. -Marki Lemons-Ryhal
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Three Things You’ll Learn:
If we don’t adopt social media we risk losing market share
Real estate is a profession with the oldest group of practitioners, and many of them struggle to embrace technology and social media. The problem is, even with the most real estate knowledge, we can get surpassed by an agent with a stronger social media presence.
A successful social media strategy starts with target clients
Most people don’t have a business plan, therefore they don’t know who their clients are and then they don’t know how to find where those people are hanging out online.
Create content that connects with people
Only a small fraction of the world’s population makes over $100k a year. When we talk about money, the majority of the human race doesn’t connect with it.
Social media is a key part of running successful real estate and mortgage businesses, and if we commit to being lifelong learners of technology, it will become a lot less intimidating. If we want to do business with people, we have to connect with them on the platforms they spend time on. If we craft relevant content that resonates with them, they will get to know, like and trust us and doing transactions from there becomes a lot easier.
Marki Lemons-Ryhal is a Social Media Speaker and Facebook Live Host who provides Social Media Education and Strategies to REALTORS®. She is also the host of the podcast, Social Selling Made Simple. With over 25 years of marketing experience, Marki Lemons-Ryhal has established herself as an award-winning Social Media Speaker and Course Author. In a market where change is the only constant factor, Marki uses her dynamic, professional attitude and vast experience to be one of the top speakers in the country, relying on content from one of the several real estate continuing education classes she has authored. To learn more about Marki and listen to the podcast, go to https://markilemons.com/.